As you analyze the statistics generated by your website's analytics provider, you have very likely observed that you have site visitors from countries around the world that don't speak the very same primary language as that of your own website. If you discover that close to 30% of the traffic is from foreign countries, you might wish to look at the benefits that website translation has to offer your business.
Using a website translation service will mean finding a native bilingual speaker to convert all of the material offered on your web site to the target language. There are plenty of reasons for doing this, such as business expansion, offering services to international buyers, and providing the bulk of your website visitors with an easier to read site. For instance, in the event that 30 percent of the traffic is generated from Germany, Austria, and Switzerland, you could possibly see a higher conversion rate simply by offering a German translation of your web site.
While machine translation can be a possibility, it's not anywhere near as accurate as getting a qualified translator to custom translate your site for you. Software translations are not able to pick up on subtle uses of words and phrases that might not really be considered official but are nonetheless acceptable in every day language usage. Skilled translators can not only recognize these small nuances, but translate them with the correct meaning into the target language in order that any information offered on your website does not lose its meaning because of translation.
Cost of Translation
Given that human translation is really a far better option for a much more professionally developed website, figuring out what companies or individuals to employ can be quite a difficult undertaking. Before you begin investigating translation providers, you need to understand just what you will need. If you are promoting many items, then product descriptions, selling prices, and images depicting the merchandise might have to be translated. With a good idea of what you will need and a short debriefing together with your selected translator, the translator should really have the ability to formulate a plan for translating your website and also the best way to incorporate it into your present business strategy.
Many professionals who work independently for themselves often have a portfolio, so taking a look through it will give you a great idea about the quality of their translations. Hiring a person by way of a translation service is normally much more costly compared to hiring a freelance translator, but by using a service you'll have the guarantee that the translations offered by the service are accurate and easy to understand for native speakers of your target language.
Overall, the decision to employ a website translation service really should be one you make if you really feel the price of translating your business into a different language might extend your reach and offer you a lot more customers.